Lui Lui Made
Strategy
Branding
Website
The Strategy
Lui Lui Made is a handmade jewelry brand. It was started with a belief that every woman should feel their best every day through simplicity. Through the brand strategy process, we uncovered Lui Lui Made brand archetype to be part “The Hero” and part “The Lover” - soothing and empathetic while candid and courageous.
The Brand
We created modern and geometric forms as the brand mark to represent the jewelry designs, going against a humanistic san serif typeface for the handmade nature of these pieces. The colors are earthy and slightly feminine to complement the jewelry colors, making the brand approachable and welcoming yet sophisticated and refined.
The Website
We wanted a website that connects with the ideal audience and converts them into customers. We went with a simple layout that keeps the product front and center — showing off the latest collection with a landing page that showcases the brand values and sends the visitors to the best products with strategic calls to action.
