Want to see if the AIA Conference is worth it? I’m going to show you what you’ll learn at the AIA Conference right here.Read More
Let’s talk branding. Whenever someone sends me their portfolio and asks for feedbacks, I always tell them to build a personal brand first. Many intern architects overlook this, because we are architects not graphic designers. We build buildings, not branding.
Building a brand is a self-realizing process.
They think that employers only look at their drawings not the pretty fonts around it. But branding is more than just putting your pretty renderings in a pretty Indesign template. It doesn’t just help you find a job; it helps you realize who you are as a designer/architect.Read More
Almost all of us nowadays have a brand on social media that is unconsciously crowd-sourced by everyone we know. The question is no longer IF architects need a personal brand, but how we can curate the brand that already exists. The difference between a successful brand and merely a digital existence is the consciousness behind it. I have written an article on the 6 Keys to Build Your Brand on my blog, but here I want to shift our gear towards seeing branding as a tool to help us succeed in our careers.Read More